In this paper we address the measurement of the creative industries in the city of Valencia and its metropolitan area, as well as the interaction between creative industries and citizens in terms of income generation and engagement. The creative industries generate 5.6% of employment in the city and 3.9% of employment in the rest of the metropolitan area. Their structural effects on income are positive, demonstrating that the way to increase the city’s income is not by saving on creation but by increasing the weight of this type of industry in the city’s employment and that of most of the municipalities in the metropolitan area. The effect of the creative industries on the economy of the city and the metro-politan area depends on supply and evolutionary factors linked to production and innovation, and on the attraction, loyalty and interaction with the target public (engagement).
The creative industries in the city of Valencia and its metropolitan area: evolution, effects on income and relationship with engagement
Book section Llibre Investigaciones clave en la transformación del modelo económico valenciano Pàgines 145-183 Publisher Vicerrectorado de Proyección Territorial y Social (Universidad de Valencia) Capítols 5 ISBN 978-84-9133-229-9