Culture for recovery. Strategic actions for the strengthening of the Valencian cultural ecosystem, oriented towards social, economic and territorial transformation from culture.


The exercise of the policy means being permanently alert to the needs of the current complex social structure. In a world dominated by the anxiety of immediacy, the impacts that the whole of the citizenry receives are constant and are moved at a dizzying speed. If we want to respond to the challenges faced by the various professional sectors and groups, we politicians must be able to measure our actions with the most immediate challenges, but above all we must counteract and think in the long term, structural and fundamental issues. That is precisely what we have been doing with the preparation of this document that you have in your hands: stop to reflect in depth, listen to the sectors and analyse the weaknesses and strengths of our government actions, analyse international innovative experiences and act accordingly, proposing what we see as the basis for a more than necessary transformation of the Valencian cultural sector. In this sense, the consideration of the potential public of culture has become an essential subject of analysis. The culture that much of today’s society and institutions are con-truint is based on a much more horizontal model,
where a trend towards participatory and processive predominates. The public, diverse and plural, has gained prominence in cultural practice and has gone from being just a consumer to expressing and participating. That is why we have made inclusion and territorial balance inalienable principles in the institutional field.

The other substantial element in this equation is that of cultural and creative agents, who form part of a complex production system beyond digital omnipresence. It is essential to rewrite the fields of live cultural production and to encourage new spaces of expression and new skills for professional collective cultural washings. We are well aware that cultural agents are the largest creative capital available to us, and the present Plan devotes them priority attention.
Public and creators are the two pillars underpinning this strategic plan, which follows on from the previous Culture and proposes a social, economic and territorial trans-formation from culture. The current culture for recovery is also inevitably based on the context that has led to the outbreak of the Covid-19. The pandemic has made visible the weaknesses of the Valencian cultural ecosystem, while at the same time making very constructive dynamics of collaboration between professionals and administration appear and has highlighted (now beyond the usual circles) the importance of culture as an essential asset for our health and well-being. On the other hand, it envisages three lines of action with eight specific impulse actions. The first attempts to optimise the use of available resources by the Ministry, streamline and expand resources destined for cultural action and introduce elements of inno-vation. In this section, I would highlight the revision of the Valencian Cultural Circuit to make it a laboratory of ex-perimentation and diffusion as well as the drafting of an ambitious programme for the creation and expansion of cultural audiences. The second line is aimed at enhancing the professional and creative practices of Valencian cultural agents with measures such as the revision of the aid model, assistance to internationalization and a training plan that allows for the updating of knowledge and learning of new strategies. Finally, the third group of actions wants to extend the cul-tural development support network and will create new job opportunities for the entire culture environment.

I would like to point out finally that culture for recovery has been conceived to some extent as a shock plan that we will develop over a little over two years (2021-2023). It has been drawn up by a team of experts on the subject, who are profoundly aware of Valencian reality and tireless analysts of the diffuse and dishonest contemporary cultural manifestations. Dialogue with them has been constant to modulate goals, set priorities, and to bring them forward proposals that have been made public by so many representatives of the world of culture. These proposals have been part of our political debate, so I would like to take advantage of these lines to thank the professional associations who have dedicated themselves to them.

As you see, we are putting you here a living, dynamic, but at the same time ambitious and concrete document, in order to cover a structural transformation of what we do, how we do it and who we do culture in our country. All to contribute to relaunching the culture of the sector’s hand and with the strength and ambition that emanates from a Valencian people who want to live culture as a way of being and being, which frees us and makes us happier, more critical, freer and fairer than ever.


Ramón Marrades Paloma Medina Pau Rausell Chema Segovia Report Data de publicació 2021 Pages 104 City Valenca Institution Generalitat Valenciana. Conselleria d'Educació, Cultura i Esport